Craft dynamic, matrix-style questions with ease. Simply add your questions, set up rows and columns, and collect ratings, preferences, or evaluations all in one organized grid. Whether gathering product feedback or comparing options, the Matrix Block adds structure and clarity to your surveys.

Users can easily select a column for each row and submit their choices. Plus, you’ll receive clear, instant insights with both percentages and response counts for each item.

Your data collection just got a powerful upgrade!

We're thrilled to unveil Conjoint Analysis, a powerful addition to your quantitative research toolkit. This feature enables you to understand what truly matters to your audience by allowing them to weigh different features and attributes against each other. By analyzing the trade-offs participants are willing to make, you can tailor your offerings to better meet their needs.

Key Features:

Flexible Attribute Configuration: Customize up to 10 attributes, each with up to 10 levels, to capture all the relevant factors influencing decision-making.

Enhanced Participant Experience: An intuitive, user-friendly interface presents participants with 4 combinations per page, ensuring a focused and manageable selection process.

Insightful Results: Gain access to detailed results showing the percentage importance of each attribute and the relative importance of each level, helping you understand what your audience values most.

Explore Conjoint Analysis and uncover the key insights that will propel your next major success.

We are excited to announce the localization of the tester view in our quantitative studies, now supporting Japanese, French, and Simplified Chinese.

Key highlights include:

Initial Language Support: Tester view is now available in Japanese, French, and Simplified Chinese, enhancing the user experience for non-English speakers. We plan to add more languages in the future.

Flexible Language Configuration: Users can configure the preferred language for testers in quantitative studies, offering a more tailored and inclusive testing experience.

Comprehensive Localization: All variables, call-to-actions (CTAs), and error messages will be displayed in the selected language, ensuring a fully localized and intuitive interface for testers.

Stay tuned as we continue to expand our localization efforts!

We are thrilled to unveil our latest feature—Excel Chart and Graph Generation with Copilot! You can effortlessly transform your complex spreadsheets into clear and insightful visualisations with just a few clicks. This enhancement simplifies the data analysis, empowering researchers to quickly identify trends and patterns, make data-driven decisions, and present their findings with greater clarity and impact.

Supported Excel types: .xls .xlsx .xlsm .xltx .xltm.

Here is how you can get started.

• "Give the monthly trend in sales over the past year in a line chart format"
• "Generate a bar graph of employees in different business units"
• "Generate a pie chart based on the department of the employees"

Unlock the full potential of your data with our new chart and graph generation capabilities—visualize, analyze, and make informed decisions with ease!

Tired of sifting through pages of insights and struggling with deadlines? Decode's new feature is here to transform consumer research. Our innovative tool automatically compiles detailed reports from your data, saving you time and effort. With clear visualizations and deep analysis, understand consumer behaviour and trends effortlessly.

Choose how you create reports:

Create from Scratch: Design your report from the ground up with customizable templates and images.

Create with AI Using Media: Generate a report based on selected media files, with customizable titles and themes.

Create with AI Using Prompt: Effortlessly create a report from prompts aligned with your research goals.

Enjoy seamless presentation and sharing options, including encryption and PPT downloads. Revolutionize your research process today with Decode's powerful new tool!

We are excited to announce that users can now create Areas of Interest (AOIs) in Decode Focus (Predictive Eye Tracking) images and videos. This new feature allows you to define specific areas for detailed analysis, with associated metrics generated for these AOIs, providing deeper insights into user interactions.

We're thrilled to announce that in addition to existing data points like attention, focus, clarity, and percentage viewed, along with heat maps and fog maps, our predictive research now offers "second-by-second" metrics for videos.

This enhancement provides users with deeper insights and elevates research to a new level of data analysis.

We're thrilled to unveil a groundbreaking feature on Decode: Predictive Research! Say hello to a whole new level of insight and analysis for your images and videos.

Now, you can upload your images or videos and receive detailed heat maps and Fog Maps. But that's not all! Dive deeper with data points on crucial metrics like Attention, Focus, Clarity, and Percentage seen for each piece of content.

• Attention quantifies the overall interest the stimuli has received. It is calculated based on the intensity of heat maps. If there are more intense regions, the attention value will be higher.

• Focus Score quantifies the level of attention drawn by an image or video, indicating the consensus on its most captivating elements. Images/videos with numerous intriguing components tend to score lower, as attention disperses. Conversely, assets with fewer focal points garner higher scores, as viewer gazes converge on specific areas.

• Clarity Score tells you if your customers will easily understand your stuff or not. It helps you see how clear your message or visuals are, so you can make them better for your audience.

• Percentage Seen metric indicates the portion of an image that has been viewed, regardless of intensity values. It focuses on the percentage of the total area that a viewer would have observed.

Click here for more details: Release Notes 

It's simple:

• Add the Predictive Research block from the research section.
• Upload your image or video.
• Relax and receive your predicted insights within minutes!

Coming Soon!

• Benchmarking: Compare your content's performance against industry standards.
• Tailored recommendations: Receive actionable suggestions based on your data.
• AOI creation: Define specific areas of interest for even deeper analysis.

We're thrilled to announce that Decode now supports uploading "Excel" files for quantitative studies, expanding our range of file upload options beyond PDFs, PPTs, MP4s, and more. Users can now easily access this new upload option directly from the library section and ask questions using the copilot capabilities.

For example

• What is the total revenue generated by "Product X"?
• What is the monthly trend in sales over the past year?
• What is the average value in the "Sales" column?

We're thrilled to introduce Study-Level Copilot integration, providing users with extra help within individual studies. Now, users can easily include Copilot features in their study tasks.

Simply type "@" in the Copilot bar from the dashboard or library, and choose relevant files, media, or studies to add to your questions or prompts.