We're thrilled to unveil a groundbreaking feature on Decode: Predictive Research! Say hello to a whole new level of insight and analysis for your images and videos.

Now, you can upload your images or videos and receive detailed heat maps and Fog Maps. But that's not all! Dive deeper with data points on crucial metrics like Attention, Focus, Clarity, and Percentage seen for each piece of content.

• Attention quantifies the overall interest the stimuli has received. It is calculated based on the intensity of heat maps. If there are more intense regions, the attention value will be higher.

• Focus Score quantifies the level of attention drawn by an image or video, indicating the consensus on its most captivating elements. Images/videos with numerous intriguing components tend to score lower, as attention disperses. Conversely, assets with fewer focal points garner higher scores, as viewer gazes converge on specific areas.

• Clarity Score tells you if your customers will easily understand your stuff or not. It helps you see how clear your message or visuals are, so you can make them better for your audience.

• Percentage Seen metric indicates the portion of an image that has been viewed, regardless of intensity values. It focuses on the percentage of the total area that a viewer would have observed.

Click here for more details: Release Notes 

It's simple:

• Add the Predictive Research block from the research section.
• Upload your image or video.
• Relax and receive your predicted insights within minutes!

Coming Soon!

• Benchmarking: Compare your content's performance against industry standards.
• Tailored recommendations: Receive actionable suggestions based on your data.
• AOI creation: Define specific areas of interest for even deeper analysis.